AI at Work: How Leaders Build Trust, Adoption, and Momentum

In this episode of the Future Proof HR podcast, our co-host and executive producer Jim Kanichirayil sits down with Kirsten Faurot, Chief People Officer at Bombora, to talk about what it really takes to build AI adoption inside an organization without creating fear, confusion, or resistance. Drawing from Bombora’s experience as a tech-forward B2B marketing data company, Kirsten shares how her team approaches AI governance, tool selection, manager enablement, and employee communication in a way that keeps people engaged while still moving the business forward.

Together, they unpack the gap between the scary headlines around AI and what healthy adoption actually looks like in practice. Kirsten explains why leaders need to create clear guardrails, define use cases by team, and give employees space to talk honestly about what AI change means for their jobs. The conversation also covers how visible internal success stories can accelerate adoption, why managers play such a critical role in helping hesitant employees lean in, and how learning stipends, internal training, and practical experimentation can make AI feel more useful and less threatening.

From DevOps and recruiting to sales and marketing, this episode offers a practical look at how HR leaders can help teams use AI to reduce manual work, improve efficiency, and create more room for higher-value work. It is a grounded conversation about trust, communication, adoption, and what it means to lead AI transformation without losing the human side of work.

Topics Discussed

• How Bombora approaches AI adoption with guardrails, approved tools, and clear standards

• Why fear around AI and job loss has to be addressed directly, not ignored

• How leaders can frame AI as support for better work, not just efficiency pressure

• Why showcasing employee wins in public helps drive broader adoption

• How Bombora uses manager coaching and monthly check-ins to move slow adopters forward

• What DevOps, recruiting, marketing, sales, and SDR teams can learn from real AI use cases

• How learning stipends and internal sharing can help build an AI-ready culture

• Why executive communication matters as much as the strategy itself

Additional Resources

• Cleary’s AI-powered HR Chatbot

• Future Proof HR Community

• Connect with Kirsten Faurot on LinkedIn

Note: This episode was recorded in Dec 2025